Other Parties Should Take Lesson From Layton’s Messaging
Posted on January 29th, 2009 by Matt, proud member of the Blogging Tories
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I do believe Jack Layton is smarter than he is generally given credit for. this is a sentiment shared by a close friend who sat around the council table in Toronto with Jack, once upon a time.
Layton’s messaging is spot on.
Yesterday after Ignatieff more or less gave his approval of the Consevative’s 2009 budget, Jack Layton came out to say that the new coalition is between the Tories and Libs. Doing so keeps the buzzword coalition in everyone’s head and gets them used to the idea of a coalition in Canada. A coalition is, of course, likely the only way a fringe party could achieve power in Canada.
Today the NDP launched a series of radio ads against the Liberals and specifically against Ignatieff for their support of the budget. These aren’t ads that were produced overnight, I would imagine, but ads that were produced in in anticipation of the Liberals support. We can therefore find some disingenuity in the NDP message from yesterday, expressing their disappointment in the Liberals doing the unexpected.
That’s not to say that Layton hasn’t made errors in his journey to replace the Liberals as the voice of the left, but he is acutely aware of how to use his messaging to better his party. The question is - is anyone listening?
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