- Reaction score
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Spectrum said:I guess I just have a hard time getting my head around the fact that we still care about race in this day and age. I don't see a need for a special commercial etc to target certain groups. People will join or not join, and be trained from there.
I think it makes sense to still 'care about race in this day and age.' We need to recognize that we are in fact a diverse society with people coming from all sorts of backgrounds. Targeting recruiting commercials to better fit certain groups makes sense rather than just putting our heads in the sand and pretending race/ethnicity/different cultures don't exist within our Canadian fabric. In fact, I think that's what makes us Canadian and one of the reasons why the CF strives to better reflect Canadian society. As long as we all meet the same standard and do the same job, I don't see an issue with this.
WRT the article, agreed that it was a slow news day. All in all, a focus group was done, the results taken into consideration, and the commercials scrapped. Nothing was released and that is the entire point of doing focus groups in the first place, companies do market research like this all the time. 'nuff said.