Why the CBC should stop the hissy fit
Why would the national broadcaster want to create a PR disaster?
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Monday afternoon, just after the Canadian Radio-television and Telecommunications Commission (CRTC) made public its intriguing but slippery plan to solve the infamous fee-for-carriage dispute, the nabobs of the TV and cable rackets unleashed their responses.
The cable guys were a tad miffed – dismissive even, in the usual manner of cable execs who believe they control the universe. The TV types were pleased, but in a hesitant manner.
Then it came – the sound of rattling cufflinks. Umbrage. Outrage. Steven Guiton, the CBC’s regulatory officer, stepped up to the microphones, looking furious. He proceeded to announce the imminent end of public broadcasting in Canada. “There does not appear to be a future for public broadcasting further to this decision” he said.
Horror! Murder in Gatineau, Quebec. The CRTC has killed the CBC. Driven a stake through its heart.
Watching this unfold on CBC was an interesting experience. The CBC reporter, Rosemary Barton, admitted to not understanding the CBC’s problem. Nobody did, actually. Not long after, Hubert Lacroix, the CBC’s president, turned up on CBCNN’s Power & Politics. More umbrage and dismay. Cufflinks rattling like castanets, all finger-wagging fury. Host Evan Solomon was as mystified as the rest of Canada – exactly what was the CBC’s big problemo?
The gist is easy to grasp but remains very puzzling. The CRTC excluded the CBC from the possibility of negotiating a fee for its signals with the cable and satellite gang, for the very good reason that the CBC is mandated to provide its content to Canadians. It can’t negotiate over what it is obliged to provide. The CRTC put the CBC’s position to one side and said it would deal with it later.
The CBC response was the spoilt-brat reaction epitomized. Private broadcasters, which have only one stream of revenue for over-the-air channels (ad revenue), were being given the possibility of a second revenue stream from cable companies paying fees. The CBC already has two revenue streams – government money and ad revenue. In this instance, it gave all the appearance of wanting three revenue streams.
Even those who admire the CBC and fully support its existence as a stalwart public broadcaster – as I do – must be gobsmacked here. The CBC says the private broadcasters are getting a break because the old model, relying on advertising revenue to support all commitments, is broken. CBC says it too has suffered from a drop in ad revenue. Therefore, it should get a break too – even though it operates under an entirely different set of rules. Talk about a sense of entitlement. Braying about their business model and complaining about “a level playing field,” Guiton and Lacroix would not have last 30 seconds on Dragons’ Den.
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Why would the national broadcaster want to create a PR disaster?
Article Link
Monday afternoon, just after the Canadian Radio-television and Telecommunications Commission (CRTC) made public its intriguing but slippery plan to solve the infamous fee-for-carriage dispute, the nabobs of the TV and cable rackets unleashed their responses.
The cable guys were a tad miffed – dismissive even, in the usual manner of cable execs who believe they control the universe. The TV types were pleased, but in a hesitant manner.
Then it came – the sound of rattling cufflinks. Umbrage. Outrage. Steven Guiton, the CBC’s regulatory officer, stepped up to the microphones, looking furious. He proceeded to announce the imminent end of public broadcasting in Canada. “There does not appear to be a future for public broadcasting further to this decision” he said.
Horror! Murder in Gatineau, Quebec. The CRTC has killed the CBC. Driven a stake through its heart.
Watching this unfold on CBC was an interesting experience. The CBC reporter, Rosemary Barton, admitted to not understanding the CBC’s problem. Nobody did, actually. Not long after, Hubert Lacroix, the CBC’s president, turned up on CBCNN’s Power & Politics. More umbrage and dismay. Cufflinks rattling like castanets, all finger-wagging fury. Host Evan Solomon was as mystified as the rest of Canada – exactly what was the CBC’s big problemo?
The gist is easy to grasp but remains very puzzling. The CRTC excluded the CBC from the possibility of negotiating a fee for its signals with the cable and satellite gang, for the very good reason that the CBC is mandated to provide its content to Canadians. It can’t negotiate over what it is obliged to provide. The CRTC put the CBC’s position to one side and said it would deal with it later.
The CBC response was the spoilt-brat reaction epitomized. Private broadcasters, which have only one stream of revenue for over-the-air channels (ad revenue), were being given the possibility of a second revenue stream from cable companies paying fees. The CBC already has two revenue streams – government money and ad revenue. In this instance, it gave all the appearance of wanting three revenue streams.
Even those who admire the CBC and fully support its existence as a stalwart public broadcaster – as I do – must be gobsmacked here. The CBC says the private broadcasters are getting a break because the old model, relying on advertising revenue to support all commitments, is broken. CBC says it too has suffered from a drop in ad revenue. Therefore, it should get a break too – even though it operates under an entirely different set of rules. Talk about a sense of entitlement. Braying about their business model and complaining about “a level playing field,” Guiton and Lacroix would not have last 30 seconds on Dragons’ Den.
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