Recruiting Posters, Slogans and Commercials [Merged]

daftandbarmy · 22 Sep 2008

To heck with all that pushup and puking stuff ... I'm off to join the Ukranian Army:

Translation:

girl 1: would you take us for a ride on your BMW?
BMW-driver: even to the end of the world!
soldier: hey, i'd like to drown some vodka, girls!
girl 1: just a second!
girl 2: where do you live?
soldier: right here- daytime at work, and at night in the clubs!
girl 1: which work???
soldier: contract of course!
blonde girl: contract?? marriage contract or what?
girl 3: army contract, stupid!
BMW driver: hey, don't you wanna ride on my car?
girls: forget it, take yourself for a ride!
narrator: it's about time for new heroes! with contract based service in ukrainian armed forces!

http://www.youtube.com/watch?v=cH_E6YSQqTo&feature=related

BC Old Guy · 22 Sep 2008

Wonderbread said:
The "Strong and Proud CF" slogan looks like a flaccid penis next to that.

You are out by one cycle of ads. The current slogan is "Fight with the Canadian Forces"

dangerboy · 22 Sep 2008

daftandbarmy said:
To heck with all that pushup and puking stuff ... I'm off to join the Ukranian Army:

http://www.youtube.com/watch?v=cH_E6YSQqTo&feature=related

Nothing like a BTR 80 to pick up the chicks

bran · 23 Sep 2008

I would have to say that the Royal Marines is the best recruiting ad I've scene to date.

99.99% need not apply...sounds pretty elite to me, seems like it would attract a lot of men to try and prove that slogan wrong.

BC Old Guy · 23 Sep 2008

ONT said:
99.99% need not apply...sounds pretty elite to me, seems like it would attract a lot of men to try and prove that slogan wrong.

And what about the women we are also recruiting? And the techs we need in all 3 services? Plus all the other occupations that need people that have attributes that don't closely match the SAS / Royal Marine Commando requirements? I would agree with you more if all we were recruiting were for members of SOR and JTF2

armyvern · 23 Sep 2008

BC Old Guy said:
And what about the women we are also recruiting? And the techs we need in all 3 services? Plus all the other occupations that need people that have attributes that don't closely match the SAS / Royal Marine Commando requirements? I would agree with you more if all we were recruiting were for members of SOR and JTF2

Well, in all fairness, lots of chicks shouldn't apply either. :-\

HItorMiss · 23 Sep 2008

And this is where the stupid Amalgamation screws everything up...

You know what the Cbt Arms should be allowed to have their own damn recruiting vids..none of this tri service were all on the same team wussy C&*P!. And the guys who dream of being SOR or JTF2 are the exactly the guys we want to recruit in every trade. But hey lets aim for mediocre...

I have a quote that applies here in how we seem to do things "Aim low...Aim so low that when you fail no one notices"

CF 100% should apply and if you have 2 eyes a mostly working body and heart beat you will probably make it..... sound like our current standard eh :

TacticalW · 23 Sep 2008

These ads are bloody well godly, I wish we had something like that up. At least something like this for the CSOR and JTF2 if not the Infantry, but unless things change I really doubt we're going to rack up the budget for commercials on this scale.

BC Old Guy · 23 Sep 2008

BulletMagnet:

If the CF was meeting its recruiting numbers, you might have an argument. However, the CF has not been meeting its detailed, occupation specific targets for the occupations that require skills, education and aptitudes that are different from those required to be successful combat arms - such as Med Techsand Naval Electronics Techs amongst others.

ArmyVern:
Why do you think lots of women should not apply? What criteria should be used to decide which women should be enrolled?

medicineman · 23 Sep 2008

BulletMagnet said:
CF 100% should apply and if you have 2 eyes a mostly working body and heart beat you will probably make it..... sound like our current standard eh :

Hey, I only reccomended one enrollee today out of 8 - and my junior scared the bejesus out of another so badly I didn't have to do the part 2 ;D.

MM

HItorMiss · 23 Sep 2008

BCOG

That's not the point I was trying to make but meh no issues...in the end we will pander to the kinder gentler image of handing out blankets and water and we'll all be one big happy team and the shiny rainbow will shoot out our anuses....

Meanwhile our allies will recruit the people in their society who are drawn to a warrior culture both Cbt and support. and we'll have some 300lbs useless sack of crap....sounds about right to me.. GO CANADA!

Fusaki · 23 Sep 2008

Fusaki · 23 Sep 2008

ArmyVern:
Why do you think lots of women should not apply? What criteria should be used to decide which women should be enrolled?

If I may, for Vern....

I believe that her comment was a bit of sarcasm in response to yours here:

Quote from: ONT on Today at 04:06:29
99.99% need not apply...sounds pretty elite to me, seems like it would attract a lot of men to try and prove that slogan wrong.

And what about the women we are also recruiting?

When I read that the first thing in my mind was "Well, I'm sure badass recruiting videos would appeal to women as well... and purple trades too for that matter"

armyvern · 23 Sep 2008

Wonderbread said:
If I may, for Vern....

I believe that her comment was a bit of sarcasm in response to yours here:

When I read that the first thing in my mind was "Well, I'm sure badass recruiting videos would appeal to women as well... and purple trades too for that matter"

I edited my post below to show the one that I was commenting on ...

I'm just saying that REALLY -- A LOT of women should REALLY not apply either. I do know a couple of badass chicks however. 8)

BC Old Guy · 23 Sep 2008

Actually, I agree with ArmyVern- lots of women should not apply. The same goes for men. However, lets look at some stats (those of you who know me won't be surprised - here we go to Stats Canada 2006 Census reports)

There are 1,032,435 women aged 20-24 years of age. (I know - women, and men, enroll who are younger and older than this 5 year age cohort. However, this group serves for this example)

Lets say that 2% were interested in the CF (the public opinion research indicates the numbers are higher, but I have problems with the way the research was done and interpreted). That means that we could expect up to about 20,000 applications from this age group of women.

About 1/3 of those that apply, and start the recruiting process, are actually enrolled. In this case, that would be 6,814 women.

Now, you and I know that isn't what has happened. With current recruiting targets of over 8,000, the CF is currently enrolling about 1,000-1,200 women in any one year.

What this says to me is that there are many women who don't apply that should, as I think there are more than 1,200 "bad ass chicks" out there who would make good CF members.

daftandbarmy · 23 Sep 2008

OK, those Royal Marine ads were pretty cheesy. But at least they confirm alot of the abuse I used to throw their way! (OK, I still do)

Here's a good article about how to run an effective marketing plan that targets potential recruits. Like it or not, the US 'Army of One' campaign was very effective:

Applying Modern Marketing Concepts to Military Recruiting

http://www.dtic.mil/cgi-bin/GetTRDoc?AD=ADA383747&Location=U2&doc=GetTRDoc.pdf

Neill McKay · 23 Sep 2008

BC Old Guy said:
However, the CF has not been meeting its detailed, occupation specific targets for the occupations that require skills, education and aptitudes that are different from those required to be successful combat arms - such as Med Techsand Naval Electronics Techs amongst others.

A couple of people have touched on something that the advertising campaigns used in recruiting seem to have usually missed: the Forces can be sliced any number of ways, and each slice requires different kinds of people -- and will appeal to different people.

Some will be interested in joining because of the working environment, e.g. a desire to go to sea or work outdoors. Others for the nature of the work, e.g. mechanical, electrical, communications, engineering, construction. Others still for patriotic or personal development reasons. Some for careerist reasons: free university or trades training, job security -- or just plain "job" if they have not been successful in the civilian workforce. Some for social reasons: the sense of belonging, the close friendships, depending in your mates, etc. Some want part-time work, some want to make a career of it, and some are only interested in a few years. And I'm sure there are others. All of these exist in various combinations.

Each of these motivations might tend to direct a person into a specific career path with variables in component, element, and occupation, anything from hard sea trades to combat arms to logistics to medical, to CIC to training development to legal... That's an awfully tall order to fit into a few TV commercials and accompanying print ads, but that's what's been attempted for years. It's like having a single advertising campaign for the Canadian civil service that tries to attract applicants to the whole spectrum of scientific, technical, clerical, operational, financial, and other occupations. "Join the civil service! be an engineer designing water distribution systems... or a secretary... or a Coast Guard officer... or a meteorologist... or an auditor... or a printing machine operator... or a mechanic..."

Teddy Ruxpin · 23 Sep 2008

Sadly, we have to remember how the CF's recruiting ads work. They're not military ads, they're "Government of Canada" ads, and there's an enormous difference. All advertising - if I have this right - must be approved by Treasury Board and must conform to the Government of the day's outlook and to "common look and feel" policies.

Thus the CF can suggest all the aggressive advertising it wants. TB has the final say. For years, we had ads where weapons didn't appear at all...ever wonder why? Yeah...

The last batch were light years ahead of most previous ads (although there was a series of good ads in movie theatres a couple of years ago), but I'll wholeheartedly agree that there is a long way to go yet.

Infanteer · 24 Sep 2008

Wonderbread said:
More from the Royal Marines:

Those ads were badass....

N. McKay said:
Each of these motivations might tend to direct a person into a specific career path with variables in component, element, and occupation, anything from hard sea trades to combat arms to logistics to medical, to CIC to training development to legal... That's an awfully tall order to fit into a few TV commercials and accompanying print ads, but that's what's been attempted for years.

Obviously, the next logical step is to figure out what "motivational sub-groups" are most susceptible to having their interest piqued by print and tv ads vice other forms of recruiting.

Teddy Ruxpin said:
Sadly, we have to remember how the CF's recruiting ads work. They're not military ads, they're "Government of Canada" ads, and there's an enormous difference. All advertising - if I have this right - must be approved by Treasury Board and must conform to the Government of the day's outlook and to "common look and feel" policies.

I have a hard time accepting the "well, the Government of Canada says...." answer these days - when in doubt, I fall back on the "Globemaster Principle" - if the CF can aquire 4 C-17s in less than 3 years, it can accomplish anything.... 8)

Infanteer · 24 Sep 2008

BulletMagnet said:
You know what the Cbt Arms should be allowed to have their own damn recruiting vids..none of this tri service were all on the same team wussy C&*P!. And the guys who dream of being SOR or JTF2 are the exactly the guys we want to recruit in every trade. But hey lets aim for mediocre...

Yup - why we aren't trying to recruit junior hockey teams wholesale - I don't know why. Instead, we just remove entrance standards....

I have a quote that applies here in how we seem to do things "Aim low...Aim so low that when you fail no one notices"

Beautiful....

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