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Came across this website on another forum. The Montana Meth Project is claiming a 45% decrease of Meth use in Montana since 2005. I think the cause and the methods worth drawing attention to here.
http://www.montanameth.org/index.php
Check the videos on the webpage too.
http://www.montanameth.org/index.php
The Meth Project is the largest advertiser in Montana, reaching 70-90% of teens three times a week. This is saturation-level advertising.
The research-based messaging campaign—which graphically portrays the ravages of Meth use through television, radio, billboards, and Internet ads—has gained nationwide attention for its uncompromising approach and demonstrated impact. The campaign's core message, "Not Even Once®," speaks directly to the highly addictive nature of Meth.
Check the videos on the webpage too.