Reverse poaching of Aussies.Also, that has to be the most British Columbian-looking CAF ad I've ever seen.
This may come as a surprise to some, but the primary purpose of most occupations isn't fighting...The CAF gave her the confidence to go mountain biking, to go boating, to help kids, etc. Great.
Just one thing…can she fight like hell?
Excellent points, we likely probably already get the folks that want to join for the "cool fighting shizznate" anyway so why design an ad towards them.This may come as a surprise to some, but the primary purpose of most occupations isn't fighting...
I don't want Met Techs who join to kick ass and take names, they get bored and quit or drag their section's morale down. I want Met Techs who are interested in becoming proficient forecasters and briefers, that provide value added information to decision makers.
My understanding is that recruiting the combat trades isn't an issue right now, so we need to attract the people not looking to kick in doors and shoot people in the face.
Based on your comments, I decided to take a look at the "in demand" and "signing bonus" filters at the Recruiting website.My understanding is that recruiting the combat trades isn't an issue right now, so we need to attract the people not looking to kick in doors and shoot people in the face.
That's one way for the ladies to get equal pay I guess...So the CAF is a proffessional soccer league with some boating?
I'm with you. I don't understand the voodoo art of advertising, no matter how many Terry O'Reilly shows I listen to on CBC.Well done and should work well to the targeted demographics (I'm just talking out of my ass, I have no idea how anything will be accepted by anybody).
My one critique? The "JOBS" below the CAF Cornflake is somehow off-putting to me. But then I look at what I wrote above and realize that my opinion doesn't mean much.
The "JOBS" below the CAF Cornflake is somehow off-putting to me.
DND employs meteorologists(Aviation Defence Services) through a MOU with ECCC, Met Techs(CAF members) are forecasters, but not meteorologists(no degree). Met Tech had at one time been a primarily OT trade, but when Afghanistan kicked off we discovered that too many of our OTs were on MELs that prevented them from deploying with the artillery. The Geographic category for the trade changed recently, so we might see more OTs coming in.To employ a Meteorologist one has to understand it is a niche market. around 10,000 people employed in the profession in Canada. Those are not big numbers considering the importance of the job. The Military is on the low end of the pay scale for this occupation.
Why not bid the job off as do 5-10 years Combat Arms and we move you to a Trade occupation. (one of the issues here is usually the person is worn out at that point and done with field work and most jobs require field work). You might get another 5-10 years before they jump ship to a private company or other Gov service.
Honestly the Military needs to go where the work force is to recruit. That means the malls, schools, training facilities, work job fairs. Hit them up all the time every time.
Yet Lots of Infantry get degrees, leave and work for technical jobs.Look at CFAT cutoffs for various trades, and you'll understand why " be an infanteer or bosun then remusuter" isn't a viable CoA
We thankfully don't set policy based on the anecdotes of "lots of" people having higher aptitudes than the bare minimum.Yet Lots of Infantry get degrees, leave and work for technical jobs.
The plural of anecdote is not data.Yet Lots of Infantry get degrees, leave and work for technical jobs.